HTTPS (Hyper Text Transfer Protocol Secure)
HTTPS (Hyper Text Transfer Protocol Secure) is the medium through which encrypted information is sent across from a web browser to a server. It is essential for hotel websites, because it prevents privacy breach of user data and attacks by hackers onto company database. But besides the security provided by HTTPS, there are a number of features that make it an appropriate platform for hotel websites. The most fundamental of these features are as follows:
1. Enhanced Google Rankings
Search Engine Optimization (SEO) is indeed an incredible tool. But, smart SEO cannot generate traffic if it is not supported by Google rankings. HTTPS websites are given utmost positions in Google’s search bots’ database, thereby promoting its appearance in user searches.
2. Updates Browser Labels
Google’s Chrome browser has fastidiously become the largest used browser of the world. And its standards of labeling websites as “secure” and “not secure” are derived from the extension used by developers. HTTPS prompts Google to label the website as a secure platform, for it is a trusted secure extension.
3. Promotes Customer Confidence and Conversion Rates
Customer inquiries like “How secure is your hotels website?” are only ensued when a hotelier does not understand the impression that privacy safe virtual platform creates. Hence, websites need to be HTTPS friendly for increasing conversion rates by winning visitor’s trust.
The need to be HTTPS supervised does to end with this list. Hoteliers can explore the other benefits of this extension to develop their virtual image while doing away with unbeneficial customer comments like “How secure is your hotel website?”